TIK TOK
AN EVENT ON THE TRACKS OF CREATIVITY
Tik Tok. The most popular social platform with young people.
Tik Tok is the Chinese sharing platform founded in 2016 that is undoubtedly one of the most intensely used social networks today, especially by Zoomers. On the platform users can share spontaneous and fun videos and take part in challenges; this has led to a strong sense of community among active users.
On the occasion of the first event on Italian soil, Tik Tok chose Discotram to fit out a historical tram and make itself known, thus reaching new users.
PURPOSE OF THE EVENT
The main objective of the event organised by Tik Tok was to take advantage of the large catchment area of Milan, thus making itself known to a new and vast audience.
The event featured Influencers and Talents from all over Italy who, in an innovative way, got to know the platform and create content in an original and enchanting venue that was always on the move.
THE DISCOTRAM SOLUTION
At Discotram, for this evening event, which lasted 5 hours, we created an exterior wrapping that highlighted the brand logo while taking great care to protect the tram’s paintwork. Also externally, LED lights were positioned along the strip below the windows to attract even more attention as the tram passed through the city centre. For the interior, a completely customised set-up was created with lighting, sound, DJ set and cocktail bar, making the environment perfect for guests to create their own content.
