DUVETICA
A TEMPORARY STORE FOR TIMELESS ELEGANCE
Duvetica. Made in Italy quality and style.
Italian brand founded in 2004, Duvetica is a leader in the production of high quality outerwear with a modern design. The brand’s mission is to share a journey with their customers in their collections through beautiful Italy. Their creations stand out for the quality of the raw materials, bright colours and versatile style.
Duvetica decided to choose Discotram to carry out a Brand Awareness action with the aim of making themselves known to new customers.
PURPOSE OF THE EVENT
Duvetica chose to use the Milan tram to set up a temporary store to publicise the brand by travelling through the streets of central Milan and displaying the new collections inside it.
Exclusive events were then organised on board with journalists and influencers, to make the brand name even more memorable, and during the evenings DJ Set events were set up to offer guests unique experiences, thus allowing Duvetica to stand out not only for the quality but also for the originality of its communication.
THE DISCOTRAM SOLUTION
Discotram created a customised set-up for Duvetica, converting the historic tram into a temporary store to present the new collections, but also to host journalists and influencers. And again, we created a set-up that turned into a DJ Set in the evening, for a unique experience.
